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La tercera bandeja de Bosch, de nuevo en TV - Cocina Integral
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La tercera bandeja de Bosch, de nuevo en TV

09/01/2009

La familia japonesa vuelve a ser la protagonista del spot que desde el pasado 1 de enero se emite en las principales cadenas de televisión para promocionar la nueva generación de lavavajillas Bosch, con tres bandejas.

El spot, emitido en las principales cadenas de televisión de ámbito nacional en un formato de 10 segundos, vuelve a mostrar a un padre de familia japonés orgulloso de su nuevo lavavajillas equipado con una tercera bandeja para cubiertos, mientras su sorprendida esposa le hace ver que su familia no utiliza cubiertos.

El objetivo de esta nueva oleada publicitaria, que alcanzará un impacto total de 2.500 GRP@¬#s, es recordar a los usuarios las virtudes de la nueva generación de lavavajillas Bosch con una tercera bandeja.

El plan de medios incluye también en patrocinio del espacio El Tiempo de Antena 3, todas las mañanas durante el primer cuatrimestre de 2009.

Bandeja VarioDrawer
La nueva generación de lavavajillas de Bosch se caracteriza por añadir a las dos cestas habituales la innovadora tercera bandeja VarioDrawer, especialmente diseñada para dar cabida a cubiertos, utensilios de gran tamaño como cazos y espumaderas  e incluso tazas de café espresso. Esto, unido a un interior más amplio y a un nuevo diseño del equipamiento les permite lavar hasta 14 servicios simultáneamente, un 16% más que un lavavajillas tradicional.

*Para más información: www.bosch-ed.com

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